{text:title}

REDI-ROCK USES SUNGEM'S DIGITAL STRATEGY AND MULTI-SITE HOSTING
TO DOMINATE THEIR SEO MARKET IN THE PACIFIC AND
ATLANTIC TERRITORIES. CANADA TOO!

#1 Spokanne, WA  #1 Boston MA  #1 Halifax, Nova Scotia

REDI-ROCK MICROSITES CONSISTENTLY HOLD GOOGLE'S FIRST FREE RESULT FOR MAJOR SALES TERRITORIES.

Watch Redi-Rock International's General Manager, Jake Manthei, explain how he views the web as a blue ocean in a competitive industry.

Find out why Jake and Redi-Rock continue to choose Sungem for strategy and execution.

Sungem Provided

DIGITAL STRATEGY

SEO TRAINING

CUSTOM DEVELOPMENT

SUNGEM CMS

Challenge

How does a small, Midwest sales and marketing team help their licensees and manufacturers improve search results in local markets around the world?

Solution

Sungem recommended integrating microsites into the online marketing strategy.  Local photography, area residents, regional project maps, and local case studies create a laser focused microsite that Google and web searchers love.

Getting your hands dirty in technical details is critical for sales automation.  We connected the global website and microsites to Redi-Rock's online ERP database (Netsuite).

Visitors who enter their zip code see their local microsite added to the global website's main menu.  Their local sales rep is pulled in real time from the ERP system, making the website experience even more personal.

Results

Automatic personalization of the website experience reduces bounce rates and increases lead generation.  Search visibility in local markets across the United States and Canada improved in every microsite territory. 

Poor search results for the global brand website were replaced by grabbing the top unpaid Google results for the primary keyword phrase in all target markets.



  • Digital Strategy
  • Web Development
  • Real People
Fill out my online form.